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The Board of Directors of the Company has since 1988 formalized its basic
business philosophy by adopting a three-part "mission statement" for Ben &
Jerry's. The statement includes a "product mission," "to make, distribute and
sell the finest quality all natural ice cream"; an "economic mission," "to
operate the Company on a sound financial basis...increasing value for our
shareholders and creating career opportunities and financial rewards for our
employees"; and a "social mission," "to operate the Company in a way that
actively recognizes the central role that business plays in the structure of
society by initiating innovative ways to improve the quality of life of a broad
community: local, national and international." This statement has been further
simplified by the Company's statement of "Leading with Progressive Values Across
our Business." "Underlying the mission of Ben & Jerry's is the determination to
seek new and......

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Approximate Word Count: 1772
Approximate Pages: 8 (250 words per double-spaced page)

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