Steve's Tees
Steve decided to open his own tee- shirt shop, near a local university. He felt it was the perfect time to start his own business, due to the location and the fact that the summer Olympics were being held 55 miles away in Atlanta. Wow! What a great opportunity it was, for him to take initiative to become his own boss, gain exposure, and become profitable. The only problem was that Steve did not take into consideration any concerns with starting a business, which include: geography, a market for this product, competition/ who are the major competitors, uniqueness, etc. This all could have been done through generating information to aid in making marketing decisions. This process includes specifying what information is required, designing the method for collecting information, managing and implementing the collection of data, analyzing the results, and communicating the findings of their implications. In order to reduce the likelihood of failure, marketing research would provide the......
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Approximate Word Count: 636
Approximate Pages: 3 (250 words per double-spaced page)
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Steve'S Tees
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