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Prepared By:

Anthony DiGiacomo

Omar Lindo

Nicole Terry

Rachel Buckley

Chris Tribble

Jeff Owens

Table of Contents

Topic Page #

 Executive Summary 4
 Mission Statement 8
 Description of the Venue 10
Company Summary 11
Start-up Summary 12
Business Description 15
 Market Analysis 16
Market Analysis Summary 17
Market Segmentation 18
Chart 1 – Total UCONN Enrollment 19
Demographic Statistics 20
Target Market Segment Strategy 23
Service Business Analysis 26
Main Competitors 27
Strategy and Implementation Strategy 30
 Marketing Plan 32
Marketing Strategy 33
 Operations Plan 35
Personal Plan 36
Management Summary 40
Management Team 40
 Financial Plan 44
Income Statement 2002 46
Income Statement 2003 47
Income......

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Approximate Word Count: 6248
Approximate Pages: 25 (250 words per double-spaced page)

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