What Is The Significance Of This Article To Executive/Strategic Think
Article summary:
Audi had faced lots of problems in the U.S. market, and the problem is because Audi has a weak and unclear image in the market and that is why they only sold 83,000 cars in 2001. Their aim is to get 200,000 cars a year, with this image it will take them a long time to get to there goal. So, their plan is to make a huge advertising campaign to make their image look better in the market. They will start advertising in networks like CNN, and NBC; also they will advertise through magazines and newspapers like The Wall Street Journal, USA Today, and New Yorker. Their main target is to avoid the crises they went through when they had a defect in their design which caused an uncontrolled acceleration in their vehicles, and that made sales to go way down. And their main customer target is the people who are intrested in buying luxury cars such as BMW.
The new step that Audi is presiding to benefit from is their new TV advertisement, which is going to be a two minutes......
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Approximate Word Count: 393
Approximate Pages: 2 (250 words per double-spaced page)
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