The Latest Trends In Marketing Methods In The Brewing Industry
TARGET GROUPS OF THE BEER INDUSTRY
Main Consumers of Beer Products
Every product has a group that is labeled as it's main consumers. As shown in figure 1, the primary consumers of beer are males from the ages of 21-30. This age group annually consumes 58% of America's beer. The rest of America's beer is consumed by males in other age groups and females.
Figure 1. Main Consumers of Beer
Source: Primary
?
Groups Targeted by Beer Industry Marketers
The target groups of the brewing industry vary slightly from the main
3
consumers. The groups targeted by the major beer distributors and advertisers are males from the ages of 21-35. The age range of this group is slightly larger than that of the main consumers. This proves that the marketing techniques aimed toward the target groups works and is widely successful. Steve Carter, Anheuser-Busch (Burlington, NC branch) Sales and Marketing Manager, says that......
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