Mass Communication
Mass communication, by definition, is the process in which professional
communication using technological devises share messages over great distances
to influence large audiences. The technology of modern mass communication
results from the confluence of many types of inventions and discoveries, some of
which ( the printing press, for instance) actually preceded the Industrial Revolution.
Technological ingenuity of the 19th and 20th centuries has developed the newer means
of mass communication, particularly broadcasting, without which the present near-
global diffusion of printed words, pictures, and sounds would have been impossible.
The steam printing press, radio, motion pictures, television, and sound recordings-
as well as systems of mass production and distribution- were necessary before public
communication, in its present form, might occur.
What I would like to discuss now is the actual process of mass communication and
how it works.......
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