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Somewhat perversely, it might be expedient to begin by pointing out that this paper is not about the music video per se. There will be no close textual analysis of individual clips. Eminent pop philosopher Elvis Costello once said that "writing about music is like dancing about architecture. It's a really stupid thing to want to do" (quoted in Goodwin, 1993: 1). Conscious that 'accidents can happen", this paper is concerned with the institutional as opposed to the purely textual; with the processes of production and reception (although it should be noted that it is perhaps inevitable that such a consideration will touch upon the channel - if not the videos themselves - as "text" in its most socially-engaged sense). The focus here, then, is on those organisations which broadcast music videos, on Music Television (MTV) in particular, and on the possible impact of what has become a truly global phenomenon.

There is a common perception that American products dominate the world's......

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Approximate Word Count: 2267
Approximate Pages: 10 (250 words per double-spaced page)

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