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Xerox

The Xerox Movement
IPC 560

Communication and Change
Joe D. Phearse
Instructor: Dr. Gayle Pohl
Central Michigan University, Schofield Barracks, Hi 96857

The Xerox Movement


Xerox from its inception has always been regarded as an organization that thrives on innovation and diversification. The introduction of the their xerographic office copier in 1959 is seen as one the main technological advancements in the 20th Century. Even as late as the 1990's Xerox has been boldly reinventing itself from a predominantly black and white, light lens copier company to a digital, color and document solutions company. Even the release of their third quarter results for 2001 in October, showed despite a 5% drop in revenue, the organization still looks forward to improving its overall strategy by revealing a new turnaround program "Our actions are centered on improved cash flow and profitability – and at the same time strengthening our strategic core"- Mark Bernstein- Interim......


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Approximate Word Count: 4235
Approximate Pages: 17 (250 words per double-spaced page)

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