Lifestyles Fitness Center-Marketing
Lifestyles Fitness Center
Lifestyles Fitness Center
May 16 (Updated with Financial data 01-28-2001)
Javon Jones
Chief Executive Officer
Lifestyles Fitness Shopping Center
Someplace, CO 64093
(303) 555-5555
Prepared with the assistance of
The Institute for Entrepreneurial Studies and Development And
Small Business Development
Colorado State University
Table of Contents
1 Executive Summary
3 Present Situation
5 Objectives
6 Management
8 Product / Service Description
10 Market Analysis
Customers
Competition
Focus Group Research
Risk
14 Marketing Strategies
Pricing & Profitability
Selling Tactics
Distribution
Advertising & Promotion
Public Relations
Business Relationships
18 Appendix
Financial Projections
12-Month Budget
5-Year Income Statement
Cash-Flow Projection
Pro Forma Balance Sheet
Break-Even Analysis
Sources & Uses of Funds Summary
Start-Up Requirements
Use of Funding Proceeds
Lifestyles Fitness Center......
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Approximate Word Count: 4830
Approximate Pages: 20 (250 words per double-spaced page)
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