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M-Commerce

"The greatest wealth in the 21st century will not be made from products or services, but rather by the company that creates the conduit for international m-commerce through the mobile device"
(Unknown author)

As defined by market analysts, mobile commerce is the natural extension of e-commerce that allows consumers to make business via a wireless mode anytime, anywhere and always –on. It uses digital cellular phones, PDAs, pagers, notebooks and even cars can already be online wirelessly, all this developing another channel of the value-added chain. It is the innovation to meet the evolving customer needs of wanting to escape the personal interaction eyeball-to-eyeball pressure of purchasing. In comparison for further distinction, where e-commerce uses the Web on a computer screen to run transactions, m-commerce uses much smaller screens on mobile devices. Mobile Commerce connects business and customers via the Internet through wireless devices, cell phones, Palm......


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Approximate Word Count: 4418
Approximate Pages: 18 (250 words per double-spaced page)

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