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The purpose of the memo is to summary the article Six Ways to Grab Your Audience Right from the Start and the perceptions that I learned from it. It is vital that the first moments of your presentation grab your audience attention. Not only does a great introduction provide an overview of what will be discussed, but it should also convince the audience that your presentation would be relevant. There are six ways to grab audience attention.

Summary of Main Points

„X Make it personal
Never lose sight of the reader's interests, needs and motivation.

„X Throw out a quirky fact
Begin with a fact or statistic that supports the topic of your presentation.

„X Put them on the edge of their seats
By arising the reader¡¦s curiosity in the beginning, it brings audience in to participation and anticipation at the same time.

„X Draw a hypothetical scenario
It could be either the past or the future/either positive or negative.

„X Create a series of vignettes
A......

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Approximate Word Count: 444
Approximate Pages: 2 (250 words per double-spaced page)

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