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The Emotional Response Evoked In The Female Audience During The Viewing Of The Bold And The Beautiful.

CHAPTER 1: THE PROPOSAL

1. Proposed Title

The emotional response evoked in the female audience during the viewing of The Bold and the Beautiful.

2. Introductions and Orientation

The study of people's interests in soap operas and their emotional link to them has been a long-standing fascination. Viewers across the globe, tune in daily to the likes of soap operas, such as The Bold and the Beautiful. According to studies done on soap operas by Pitout (2001: 348) the interwoven storylines "force" viewers to keep on watching to prevent them from missing out on that ever crucial scene, that can drastically change the entire story line. According to the recent publication of Screen Africa (2004:43) on the Audience Ratings (AR) of the South African television channels SABC 1,2 and 3 as well as M-NET, all of the highest-ranking programmes are soap operas and the highest ranking foreign programmes are Days of our lives and The Bold and the Beautiful. The AR for The Bold and the......


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Approximate Word Count: 10467
Approximate Pages: 42 (250 words per double-spaced page)

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