Taco Bell Marketing
Yo quiero Taco Bell!
Two young men ride in an older BMW car while listening to 80's music and happily munching on fast food from Taco Bell. Above the back seat sits a bobbing plastic dog. Suddenly, the young men look in their rear-view mirror and to their surprise realize that the plastic dog has been replaced by a little pointy-eared Chihuahua with bulging eyes. This dog is very much alive, and he will do just about anything to get his little canine teeth around some of that delicious food. In his quest for ultimate satisfaction, the Chihuahua speaks out, "Yo quiero Taco Bell!" translated into, "I want Taco Bell!" It was a cute dog, whose catchy phrases like this one had captured the imagination and excitement of many Taco Bell consumers. Their marketing campaign was a success because the dog was able to connect with their targeted market of young adults who primary thinks about food, sex, and parties. Every new commercial was widely discussed across school courtyards.......
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Approximate Word Count: 1087
Approximate Pages: 5 (250 words per double-spaced page)
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