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Marketing Secret #1:
To be successful, it doesn't matter how good of a musician you are, all that matters is how well you market yourself!
Don't get me wrong, being good is important to get repeat bookings and referrals. But when you are getting a customer for the first time, all that matters is how well you can market yourself. If you can't market yourself, being a great musician isn't worth a damn!
Marketing Secret #2:
Your marketing and advertising must be completely accountable and measurable.
Let me simplify, if you run an ad for $100, you should know (down to the penny) the exact profit or loss of your ad. This way, you'll know which ads are successful, and which should be dumped like a bad date. If your marketing isn't measurable, you'll waste far more money than you'll ever make. Take a moment and look at the ads you see in newspapers, magazines, television, etc… How many of them can be accurately measured? That's right – none!
Marketing Secret #3:
Develop a strong......

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Approximate Word Count: 465
Approximate Pages: 2 (250 words per double-spaced page)

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