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France Business

Studying and understanding different cultures of the world, is an integral part of successfully communicating internationally. This paper will examine three case studies evaluating communication styles in France. The focus will be on McDonald's France, Euro Disney, and Accor. These three cases all involve a lack of effective communication and understanding of French Culture.
French Culture
In order to examine these French communication case studies it is important to understand the French culture. The French are characterized as having a very high level of uncertainty avoidance, but ironically change their minds quite frequently. The French are also very characterized as a very individualistic culture, meaning that everyone is only supposed to take care of themselves and their immediate family. These characteristics will be seen throughout the case studies, especially the uncertainty avoidance factor.
McDonald's France Case:

McDonalds has opened franchises all over......


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Approximate Word Count: 1114
Approximate Pages: 5 (250 words per double-spaced page)

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