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The Marketing Mix

Marketing strategy is integrated with the marketing program, or marketing mix. The marketing mix traditionally includes variables such as price, product, promotion, and place. For this reason, the marketing mix deals more with implementation, and is not defined specifically as part of marketing strategy. Marketing mix is frequently used in combination with strategy to help marketing managers promote their product and/or service and it provides a useful framework for decision-making.
The customer is the target of all marketing efforts. There are many possible ways to satisfy the needs of target customers and these variables are organized into the marketing mix or "the 4 P's" (Product, Price, Place, and Promotion).
• Product: A product is the need-satisfying offering of a firm including physical goods or services
• Price: The price is the amount of money that is charged for "something" of value.
• Place: The place is the making of goods and......

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Approximate Word Count: 679
Approximate Pages: 3 (250 words per double-spaced page)

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