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Environmental Scan

Nature of Demand:

Some of the key target markets for the new 2005 Volkswagen Jetta,
include a younger demographic that are looking for a high quality brand
name with a tradition of reliability.
The new Jetta is breaking ties from its old image of the family car
that highlighted safety features and family values, and in turn is
being marketed as the new generation Jetta. This Jetta is more
high-tech, with a sleek and stylish design, and is being portrayed as
an exciting car, as to grasp a younger and trendier target market.

Aside from the special features, the most noticeable change in the
Jetta is the look. Volkswagen has even gone with a more "Japanese
look", comparable to the Acura's and the Honda's in the market. This is
also a reflection of Volkwagen's attempt to aim at a younger target
market, as cars such as the Acura Integra, and the Honda Civic are very
popular among younger people. Extra accessories have also been added to......

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Approximate Word Count: 451
Approximate Pages: 2 (250 words per double-spaced page)

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