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The Importance of Creativity for Organizations:
Nowadays creativity and innovation are becoming extremely important to the success of all business organizations; because they are facing major and rapid changes in the environment. To cope effectively with the change, organizations must become more innovative, developing the ability to quickly plan and implement adoptions to change their environments.
There is a direct link between creativity and important organizational outcomes such as productivity and quality; because creative thinking increases the quality of solutions to organizational problems, helps to stimulate profitable innovations, revitalizes motivation, upgrades personal skills and catalyzes effective team performance. Therefore organizations must motivate creative thinking because it is obvious that the success of businesses in the rapidly changing future will be determined by their ability to become more creative.
Definition of Creativity:
Creativity is the......

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Approximate Word Count: 2294
Approximate Pages: 10 (250 words per double-spaced page)

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