Political Economy
Political Economy
Our society is strongly influenced by all sources of media. The media shows us what is going on in the world news, fashion and much more. The media is our connection to the world and what goes on all around us. The political economy approach looks at the influence that ownership control, advertising and audience spending has over the mass media and the mediated messages we receive on a daily basis.
Political economy believes that everything about media products is created through structural features (ownership, advertising and audience spending). The industries and businesses that the media works for and out of are organized through the economic and political factors of our economy. Political economy stresses that private ownership has a major influence on the content and structure of the media.
There are three viewpoints on ownership control Kevin Williams discusses in Understanding Media Theory. First, Marxist political economy believes that......
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