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TABLE OF CONTENTS

1. IntroductionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â… 1

2. World wine producersÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….Â…..Â… 1

3. World wine exportsÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….Â…..Â….2

4. France productions, exports and international imageÂ…Â….Â….Â…..3

5. Success of New World over the Old World : key factorsÂ…Â…...Â…..4

6. Evaluation of different strategiesÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â….Â…....5-8

6.1 Premium & Standard wine market
6.2 Creation of an accessible French brand
6.3 The Global wine company (acquisitions and mergers)
6.4 Appellation d'origine controlee and competitive disadvantage
6.5 Protectionism versus being marketing oriented

7. World wine market: long term predictionsÂ…Â…Â…Â…Â…Â…Â…Â…Â…..8

8. ConclusionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…9

1. Introduction

International competition on the wine market is characterized by a considerable disparity of strategies used by the different......

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Approximate Word Count: 2889
Approximate Pages: 12 (250 words per double-spaced page)

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