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Table of Contents
Page
1.0 Executive Summary 3
2.0 Situation Analysis 3
2.1 Overview 3
2.2 Current Market Situation 4
2.3 SWOT analysis 5
2.3.1 Strengths 5
2.3.2 Weaknesses 6
2.3.3 Opportunities 7
2.3.4 Threats 7
2.3.5 Keys to success 8
3.0 Objectives 8
4.0 Marketing Strategy 9
4.1 Overview 9
4.2 Mission 9
4.3 Target segment 9
4.4 Positioning 10
4.5 Communication Program 10
5.0 Action Program 11
6.0 Expenses Forecast 12
7.0 Implementation Controls 13


1.0 Executive Summary
The consortium of Memphis community theatres including Germantown Community Theatre, Theatre Memphis, Playhouse on the Square, Circuit, TheatreWorks, Harrell, and Arlington Arts Group provide immeasurable value in increasing cultural quality of life in the community. By working together with a strategic marketing plan they can increase the audiences from 60% to 75% of capacity, while building strong support for the years to come.
Memphis corporate leaders support the arts, including the......

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Approximate Word Count: 3391
Approximate Pages: 14 (250 words per double-spaced page)

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