Interview Versus Objective Measurement
INTERVIEW VERSUS OBJECTIVE MEASUREMENT
METHODS OF DATA COLLECTION
By: Julhusin B. Jalisan
ABSTRACT
One of the main causes of failure in any research undertaking is the wrong choice of data collection method. While the confidence level can be established, and variability can be computed for estimating probable sampling errors, it is virtually impossible to the same to errors introduced through bias either positively or negatively.
The interview method, although relatively economical, relies heavily upon the willingness of the respondent to cooperate, as well as the skill of the interviewer in asking and interpreting responses.
The objective measurement is the most accurate method when it can be done. But its major limitation is the cost involved in the purchase of measuring equipment, training of personnel, and operation.
In studies where both interview and objective measurement methods are applicable, it is possible to minimize the degree of......
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Approximate Pages: 2 (250 words per double-spaced page)
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