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One of the most prevalent forms of invisible social control is the creation and perpetuation of stereotypes. Today's society is filled with stereotypes and the media has proven to be an excellent breeding ground. Research in the stereotype domain indicates that the media can prime stereotypes, and these primed stereotypes do influence how people are later perceived. Also the research on media priming of stereotypes generally increases confidence in the generality of the media as a prime. Television, movies, newspapers and magazines contain millions of images that feature individuals portrayed in stereotypical ways. This paper will examine the February issue of Marie Claire and the gender and racial stereotypes that are evident within the advertisements and articles.
For many years society has embraced the idea that the differences between men and women are biologically determined and certain roles, behaviors and attitudes constructed by society assign and control how men and......

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Approximate Word Count: 1890
Approximate Pages: 8 (250 words per double-spaced page)

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