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Marketing Condoms to Teens

Is it ethical to market condoms to teenagers? Advertising catches the attention of everyone – both young and old – but seeking to "feast" on the most vulnerable – the young. With the young seeking adventure and wanting to learn and become experienced, they are captured by everything they see and hear, whether the information is ethical or unethical. Over the years, sex has become an important part of the media through advertising and sales in a world where sex is important. According to the American Academy of Pediatrics (AAP), American children will view an estimated 360,000 advertisements that have sexual innuendos on television before graduating from high school.
A line of condoms marketed towards teens makes critics wonder if they are conveying a message that condoms and sex are. Jimmie Hatz condoms hit the shelves in February of 2004. "Jimmie Hat" is an urban slang term for condom. According to the marketers of the condoms, Common Ground......

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Approximate Word Count: 1454
Approximate Pages: 6 (250 words per double-spaced page)

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