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Nintendo, The Survivor

Taylor Young

English p17 1301

Nintendo the Survivor

"Work hard, but in the end it's in heaven's hands." This is a quote from Game Over about the meaning of the word "Nintendo." In the video-gaming market, though, it was really in consumers' hands. Nintendo has always needed to adapt to survive in the market. Nintendo always needed to be on top; it was a company that needed to be ahead of the rest. Nintendo had to set new standards, or improve on an existing product or idea.

The Dutch and Portuguese first brought their card games over to Japan 355 years ago. For the longest time, the kuruta (playing cards) in Japan were Dutch and Portuguese. Fusajiro Yamauchi came along and integrated the cards into existing Japanese games that originally used clams and stones. Fusajiro called these cards Hanafuda (flower cards), and many varieties of games were made using these cards (Game Over). In 1889, Fusajiro founded his own playing card company (Company History). Using the......


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Approximate Word Count: 2413
Approximate Pages: 10 (250 words per double-spaced page)

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