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Ms

Why is Entrepreneurship important at Kodak? Consider the ‘global company' impact on Kodak Australasia.

Introduction
Established in 1888, Kodak has been a market leader through continual innovation in existing markets and successful establishment in new markets in the very competitive market place of photography. Kodak's success would not be anywhere near what it is today with out the implementation of entrepreneurship in the organisation, the encouraged constant entrepreneurial mindset that its employees posses, and it cutting edge Research and Development team. The entrepreneurial mindset of the employees of Kodak is shown through the many different areas Kodak are pursuing in the market place, and it is what gives Kodak its edge in such a competitive market place.

Entrepreneurship and Innovation within Kodak
The key to entrepreneurship within Kodak come down to two things: 1) Staff
2) R&D Department
Staff have an enormous role in the entrepreneurial side of Kodak, with......


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Approximate Word Count: 916
Approximate Pages: 4 (250 words per double-spaced page)

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