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Euro Disney

¡§They were always sure it would work because they were Disney¡¨

The Not-So-Wonderful World of Euro Disney -
Things are Better Now at Paris Disneyland

The Problem

The problem Disneyland Paris is facing is the issue of expanding its parks into other countries and making sure it does not repeat the same mistakes it encountered in Paris when it first opened there as Euro Disney.
More difficult than it might seem at first glance, there are several issues facing Disney.

Background

č Euro Disney, as it was originally named, opened to the European public in 1992. After many trials and tribulations it seems to have overcome them to come out on top, in typical Disney style, with some important changes.
ƒç Disney¡¦s projections for its park¡¦s success, whether through hotels, merchandise, and number of visitors were all miscalculated.
ƒç Disney emphasized the park¡¦s size instead of the entertainment value of the park.
č The park......


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Approximate Word Count: 1040
Approximate Pages: 5 (250 words per double-spaced page)

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