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The Goal: A Process Of Ongoing Improvement

Jennifer Purifoy
April 30, 2001
Page 1 of 3
Executive Summary for
The Goal: A Process of Ongoing Improvement
by Eliyahu M. Goldratt
The heart of this story is based around the life of Alex Rogo, Plant Manager for
Uniware a division of Unico. After a very upset customer approaches Alex's boss,
Bill Peach, he is given an ultimatum to turn the plant around in three months. Due
to the limited amount of time available, there are not many outside tools available
such as consultants, surveys, etc. With very few hopes, Alex foresees the
inevitable until he remembers his conversation with Jonah, a physicist Alex knew
from a previous job.
The Goal:
It is not until Alex's job is in jeopardy that he decides to devour into his
conversation with Jonah. During the conversation, Jonah asks him several
questions to analyze his company's situation. The conversation leads ultimately
to the question, "What is the goal of any business?" After rethinking his
conversation, Alex realizes......


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Approximate Word Count: 935
Approximate Pages: 4 (250 words per double-spaced page)

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