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Kalevala Koru

Introduction

The history of Kalevala jewellery went back to the Association of Kalevala Women who aimed to safeguard ancient Finnish culture tradition. Making-making was regarded by them as one way to honour national history and culture heritage as well as one way to raise funds for the Association of Kalevala Women. The name Kalevala came from the national epic because of its strong connection

Established in 1937, Kalevala Jewellery started to produce jewellery in 1940. In 1940s, though facing difficulties of lacking raw materials and skilful workforce in production, the jewellery sold very well both at home and abroad partly due to the fact that demand exceeded supply, partly due to its attendances at jewellery exhibitions which enlarged its brand fame. 1950s saw the steady growth of Kalevala till 1960s, however modern jewellery gained an increasing market share at the same time. In the early 70s situation improved a bit then replaced by a sliding down at......

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Approximate Word Count: 1665
Approximate Pages: 7 (250 words per double-spaced page)

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