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Euro Disney Case

Case Analysis # 1
EuroDisney- Disney Land Paris

1. What factors lead to EuroDisney's poor performance during its first year of operation?

EuroDisney had a disastrous first year in Paris, France. There were many reasons that contributed to the horrible start. I am going to discuss six reasons why I think EuroDisney had such a hard time adjusting in Europe.

1. It was cheaper for European families to travel to Disney World in Orlando, FL. Not only was the trip to Orlando going to be cheaper, but it was almost guaranteed that the weather was going to be spectacular. People go on vacation to have a good time, but more importantly to enjoy the weather. People in Europe and around the world are not going to vacation at a spot where the weather is going to be unpredictable. France get cold in the winter, therefore going to Disney World in Orlando would be more logical. It will be cheaper and the weather is going to be decent for whenever you choose to go.

2. The French......


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Approximate Word Count: 3371
Approximate Pages: 14 (250 words per double-spaced page)

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