Scottish Culture
Information Systems 101
October 18, 2003
E-Retailing
Retail is one of the more visible market sectors on the Web. In retail, merchants sell products and services directly to a buyer. E-retail, also called e-tail, occurs when retailers use the Web to sell their products and services (Sanchez 16). E-retailers constantly challenge the old ways of conducting business as they bring new products and services to the market. All e-retailers, however, operate in a similar manner.
A customer (consumer) visits an online business at the web equivalent of a showroom: the electronic storefront. An electronic storefront, also called an online catalog, is the Web it where an e-retailer displays its products. It contains descriptions, graphics, and sometimes product reviews. After browsing through the merchandise, the customer makes a selection. This activates a second area of the store known as the shopping cart. The shopping cart is a component on the Web that allows the customer to collect......
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Approximate Word Count: 394
Approximate Pages: 2 (250 words per double-spaced page)
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