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In the year 1999, $120 billion was spent on marketing products to consumers (Killing Us Softly 3). Along with products, the advertising industry sells the intangible: "Ads sell a great deal more than products. They sell values, images, and concepts of success of worth, love and sexuality, popularity, and normalcy. They tell us who we are and who we should be. Sometimes they sell addictions" (Kilbourne, Beauty and the Beast). When the average person is bombarded by 2,000-3,000 ads a day (Kilbourne, address), it is impossible to remain unaffected by the aforementioned concepts and stereotypes (Still Killing Us Softly, video). Ads use insecurities to promise betterment with the purchase of a certain product. They are breeding grounds for stereotypes; most, if not all, are negative. They provide impossible body images for women to strive towards, and sadly, many women do. The repercussions of these images and stereotypes are quite serious. The female body image is......

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Approximate Pages: 10 (250 words per double-spaced page)

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