Scent Of Women
The scent of women
It is safe to say that most women like to smell good. Perfume holds the power that woman are what they wear. Women's magazines everywhere show ad after ad about perfume and what she will be able to do once they wear it. However, not all women have the same tastes and interests. In order for perfume ads to be successful, advertisers cannot just use one kind of formula to appeal to attract women. Sporty women compared to high class conservative women probably do not have the same taste in perfume, as would a teenager compared to a 50-year-old woman. Advertisers must use a variety of tactics to sell women's perfume in order to appeal to the different types and personalities of today's women.
Many perfume ad campaigns nowadays use simple women doing simple things but clearly enjoying it. The ad campaign for Clinique's perfume lines is a very good example of this. In the May issue of Teen People, the ad for Clinique's perfume, "Happy," shows a woman wearing a......
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Approximate Pages: 6 (250 words per double-spaced page)
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