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PEST ANAYLSIS 7 ELEVEN

1.1 CompanyBackground(7-Eleven)
7-Eleven, founded in 1927 in Dallas, Texas, is the world's largest operator and licenser of convenience stores with more than 21,000 units worldwide and nation's largest independent gasoline retailers. The name 7-Eleven was originated in 1946 when the stores were open from 7am to 11pm. Today, offering customers 24-hour convenience, seven days a week is the cornerstone of 7-Eleven's business.

1.2 Customer-Orientated Factors

7-Eleven focused on meeting the needs of convenience-oriented customers by providing a broad selection of fresh, high-quality products and services at everyday fair prices, speedy transactions and a clean, safe and friendly shopping environment. Each store's selection up to 2,500 different products and services is tailored to meet the needs local customers.

7-Eleven is expanding its food offerings to bring consumers a proprietary line of daily-prepared and daily delivered item and baked goods.......

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Approximate Word Count: 1490
Approximate Pages: 6 (250 words per double-spaced page)

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