Creative Brief Of Bally's Gym
Creative Brief- Radio
For Bally Total Fitness our intended advertising strategy is to appeal to young men and women aged 18-25. We would like to reach them through various channels by appealing to their emotions. We feel that by evoking such emotion will encourage each potential customer to take action. With our radio commercial, we want to reach out to those who believe that working out is like a chore. Also we want to let them know about the support system that Bally has to offer. Most people are not aware of the caring and professionally trained individuals who are there and willing to help out in our gyms.
Who- Our target is men and women aged 18-25, living in the Palm Beach area. This particular ad is aimed towards those individuals who are too lazy and see working out as an inconvenience. We would like to change their perspectives and show them a network of concern.
Why- We want to make them aware of their miscomprehended rational and emotional needs. We want to finalize......
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Approximate Word Count: 1686
Approximate Pages: 7 (250 words per double-spaced page)
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Creative Brief Of Bally'S Gym
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