Consumer Analysis In A Dynamic Food Market
CONSUMER ANALYSIS IN A DYNAMIC FOOD MARKET
ABSTRACT
Consumer analysis is a very complex matter. There is an increasing interest to study it for more intensively due to the political dimension of some food safety problems in the last decade.
The concern on health and nutrition has stimulated the research on different attributes and comparative advantages of consumption habits and diets. However, under a practical point of view, we should focus our attention in a broad horizon, with a mixture of nutrition, culture and traditional values. In this paper we focus the analysis in the new consumer scenario of food safety at the EU, with some views about general methodology and comments about the future, and actions to be taken to increase confidence in the food market.
INTRODUCTION
Consumer analysis at the EU has been focused lately in the food safety area. Food scandals (BSE, salmonella, dioxins) in the past decade have provoked a diminish in the consumer's confidence in the......
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Approximate Word Count: 3262
Approximate Pages: 14 (250 words per double-spaced page)
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