Lrna - Company Profile
1. Industry History & Current Overview
Since the invention of the Ford's Model T, the modern automobile industry has been manufacturing affordable automobiles for everyone in the U.S. The age of design of cars boomed as people started to demand more customization of their cars (Model T only came black). This began the shift from manufacturing-driven automobile to a more design-driven automobile.
The Sport Utility Vehicle (SUV) emerged in the 1990s based on the negative image of the minivan, which was developed throughout the 1980s on a bland and purely functional platform. In 1996, the Ford Motor Company began building the Expedition, its new, full-sized SUV in Michigan. The Expedition was essentially the F-150 pickup truck (the best selling pick-up truck) with an extra set of doors and two more rows of seats. Ford marketed the SUV at a ticket price of thirty-six thousand dollars. The average cost to build these trucks was no more than twenty-four thousand dollar, and in......
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