Overview Of The Coffee Industry Uk
Contents
1 Market Overview - Value/Sales/Volume/Growth in recent years
2 Market Forecasts
3 Macro - environment analysis of the market
Social
Political
Technological
4 Geographical Spread of Market/ Pattern of Demand
5 Analysis of Main Competitors
Starbucks
Costa Coffee
Caffe Nero
6 Barriers to entry
7 Price sensitivity
8 Customer Profile
9 Supply
10 Conclusion
1 Market Overview - Value/Sales/Volume/Growth in recent years
The coffee industry has grown rapidly since the 1990s; before Starbucks emerged, people were used to drinking low quality coffee from tins. Starbucks introduced fresh coffee made from top quality beans that have excellent taste and drinks such as the caffe latte and cappuccino, which have helped to fuel the development of the coffee market into a multi million pound industry. The size of UK branded coffee chains have quadrupled from 1999 to 2004, with a current market turnover of over £1 billion.
2 Market......
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Approximate Pages: 7 (250 words per double-spaced page)
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