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OBEY GIANT

Heidegger describes Phenomenology as "the process of letting things manifest themselves." Phenomenology attempts to enable people to see clearly something that is right before their eyes but obscured; things that are so taken for granted that they are muted by abstract observation. The first aim of Phenomenology is to reawaken a sense of wonder about one's environment. The Giant sticker attempts to stimulate curiosity and bring people to question both the sticker and their relationship with their surroundings. This is exactly what happened to me when I first saw an Obey Giant sticker. Hence, the theory of Phenomenology was just proven with me as the example. The stickers and posters have no meaning and exist only to cause people to react, to contemplate and search for meaning in the sticker. Because the sticker has no meaning, the various reactions and interpretations of those who view it reflect their personality and the nature of their sensibilities.

When I......

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Approximate Word Count: 494
Approximate Pages: 2 (250 words per double-spaced page)

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