Satellite Radio And Howard Stern
Satellite Radio: Will Howard Stern's move make us change the way we think
about radio?
Howard Stern's plan to move to satellite radio in January 2006 marks a
major turning point for the radio industry. Not only has Stern brought the
possibility of subscribing to satellite radio into the minds of the
millions in his audience, he has also gotten more people to start thinking
and talking about what really distinguishes satellite radio from
traditional radio.
Satellite radio was first authorized by the Federal Communication
Commission (FCC) in 1997, seven years after initial applications. The
delay in approval was in part the result of protests by the National
Association of Broadcasters which charged that the service threatened
"traditional American values of community cohesion and local identity."
Ironically, as these charges were being made, traditional radio was
becoming nationalized through use of more national programming and industry ......
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