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Abstract
Explores the marketing strategies employed by Wal-Mart Corporation and their efforts to compete in the "new" economy.
Includes an assessment of Wal-Mart's expressed and apparent positioning and value proposition based upon internal documents, public relations statements, web page and advertising.
Includes an assessment of Wal-Mart's competitive position and strategy.
Includes an assessment of Wal-Mart's marketing mix.
Introduction
The new economy, characterized by sophisticated technology, global communication and "knowledge as a commodity" demands a great deal from organizations that intend to remain competitive. Wal-Mart corporation does not just compete in their field, they dominate it.
Wal-Mart is the largest retail operation in the world today. According to the Wal-Mart corporate website at http://www.walmartstores.com, the company's net sales totaled $191.329 billion for the fiscal year ending January 31, 2001. This makes Wal-Mart the fourth largest company in......

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Approximate Word Count: 2933
Approximate Pages: 12 (250 words per double-spaced page)

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