Rochester Business Plan
ROC On to the Inner Loop
A Marketing Plan to Retain Rochester's Youth
Rochester's 18-28 year old population has been leaving this city in mass amounts. This is common knowledge, and our plan is targeted towards the target audience in efforts to keep them here for a longer duration of time.
We feel that there are several beautiful attractions that make up the Greater Rochester Area of which this target audience is unaware. This marketing plan aims to get this market out into the suburbs and city of Rochester to see the diversity and unique options that our area provides. This will alleviate the negative stigma held by the 18-28 demographic by bringing to their attention the ample business and recreational opportunities available. We seek to build a stronger sense of community through interactions with businesses, local marketing campaigns, and more effective communication with this demographic.
With our creative and influential ideas we intend to retain Rochester's......
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Approximate Word Count: 6260
Approximate Pages: 26 (250 words per double-spaced page)
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