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Silk & Soft Srl is a family-owned company whose field of activity is the catalog retail sales of silk textures including a home delivery service. Since it was found, in 2002, the company succeeded to form a network of devoted customers by constantly sending its product catalogues directly through mail and also offering highly qualitative materials imported mainly from Asian countries (China, India, Malaysia etc.).
During the first year, the business has proved to be quite profitable because of the limited number of employees and the low level of competition on the silk textures market in Romania. Starting with the year 2003, it was noticed that the sales began to decline due mainly to the entrance on the market of powerful retail chains, better said, hypermarkets that were selling silk textures as well at a lower price. In the situation of the stores, the customer had the chance to see the product and buy it at once.
Taking into account the above presented evolution of the......

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Approximate Word Count: 687
Approximate Pages: 3 (250 words per double-spaced page)

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