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Introduction:

Harvey Wallbanger, president of Harvey Wallbanger Popcorn, entered the popcorn market in 1972. He is considered to be the person most responsible for creating a gourmet popcorn market in the United States. His claim to fame is that his corn is lighter, fluffier, "tenderer", and bigger than ordinary popcorn. He also boasts that his popcorn has fewer hard, unpopped kernels than competitive products.
Harvey's company sells popcorn to several markets in the United States:

1. Unpopped corn sold to food stores for the consumer to take home. There are several companion products— flavoured seasoning, cooking oil— and a variety of different size packages including a sealed cooking bag with popcorn, oil, and flavouring for use in a microwave oven.
2. Bulk popcorn is sold to concessionaires such as movie theatres and sports arenas.
3. Franchising the Harvey Wallbanger Popcorn Shoppe, a gourmet popcorn store, is a new venture. He has 20 company-owned stores and 120......

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Approximate Word Count: 1047
Approximate Pages: 5 (250 words per double-spaced page)

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