Frontier Airlines Rebranding Campaign
Frontier Airlines Rebranding Campaign
May 2005
Abstract
After baseline studies indicated that Frontier Airlines was unrecognizable in its own core business area, they decided a new image was in order. Frontier released their new ad campaign "A Whole New Animal," that built on their solid old brand, but conveyed their new goal that they are affordable, flexible, accommodating, and comfortable. Frontier Airlines launched their new rebranding campaign calling itself "a whole different animal." The campaign uses the animals that are featured on the tails of the airline's airplanes, such as rabbits and foxes. By catching customer's attention with talking animals and their tag line, Frontier Airlines is now a very recognizable airline.
Frontier Airlines Rebranding Campaign
Frontier Airlines realized that after 10 years of operation it was time for a new image. Baseline studies indicated that the people in Denver, the airlines home base was not aware of the......
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Approximate Word Count: 1269
Approximate Pages: 6 (250 words per double-spaced page)
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