Is There A Relationship Between Consumption And Identity?
In traditional societies, peoples identity was rooted in a set of social roles and values, which provided orientation and religious sanctions to define ones place in the world.
In modernity, identity is often characterised in terms of mutual recognition, as if ones identity depended on recognition from others combined with self- validation of this recognition. Identity still comes from a pre set of roles and norms. For example, a mother or a catholic, identities are still limited and fixed, though I believe the boundaries of possible new identities are continually expanding.
Current research suggests some theorists believe identity as something essential, substantial, fixed and essentially invariable. Yet other modern theorists consider the creation of identity as existential for each individual, using the personal responsibilities for ones own actions......
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Approximate Pages: 13 (250 words per double-spaced page)
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