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Marilyn Monroe, Marlboro Man, Hugh Heffner, Pamela Anderson, and The Rock are all examples of the society of idols whom the American public has looked up to in various media forms. In today's society there are many gender and social stereotypes that remain a prevalent part of the advertising tactics of the media. In the particular ad that I have chosen are examples of gender stereotypes that I would like to analyze and discuss using Douglas Kellner's article "Advertising Images". Kellner states that the tobacco industry in both the past and present use subliminal messages with the intention of portraying lifestyles and choices to the American public. Cigarette ads in particular, Kellner argues, "contribute to identity formation in contemporary society" (188). In this analysis I will show that Kellner's ideas of identity formation are located throughout the Camel ad that I will analyze.
In a Camel cigarette ad from Rolling Stone Magazine is the classic Marilyn Monroe pose......

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Approximate Word Count: 1559
Approximate Pages: 7 (250 words per double-spaced page)

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