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Ben & Jerry's Joy Gang

History: The Ben & Jerry's Joy Gang was started in 1987 in response to the increasing demands
upon our employees. Our first Joy activities included pizza and 15 minute massages for our
manufacturing employees who were working 12 hour marathon shifts. Jerry suggested that we should
try to make fun an official part of our company culture. The Joy Committee changed its name to the
"Joy Gang" due to the fact that we felt the word "committee" was too official.

Mission: To infuse joy into everything we do.

The Joy Gang approaches fun at work in 3 ways:

Joy Grants: cash grants of up to $500.00 to accommodate an idea that will bring more joy to a
particular department. (A hot cocoa machine for our freezer crew, a stereo for our production
crew, etc.)
Joy Events: planned, announced, organized activities that are sponsored by the Joy Gang. They
usually include food, fun & prizes.
Joy Guerilla Tactics: secretive activities that are not......

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Approximate Word Count: 3353
Approximate Pages: 14 (250 words per double-spaced page)

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