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Touro University International

Nicole Plummer

MGMT 499

Case Study 4

Dr. Paula Stechschulte
SWOT analysis is a tool for auditing an organization

and its environment. It is the first stage of planning and

helps marketers to focus on key issues. SWOT stands for

strengths, weaknesses, opportunities, and threats.

Strengths and weaknesses are internal factors. Weaknesses

and threats are external factors. The TOWS Model is the

taken one step further in that it simply looks at the

negative factors first in order to turn them into positive

factors.

In 1998 when German industrial giant Daimler-Benz AG

merged with American automobile manufacturer, Chrysler

Corporation, Daimler Chrysler came into existence. Daimler-

Benz acquired Chrysler Corporation for $36 billion,

representing one of the largest industrial mergers in

history. This added to the $48 billion value of its Benz's

existing stock making Daimler Chrysler......

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Approximate Word Count: 814
Approximate Pages: 4 (250 words per double-spaced page)

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