Case Analysis
Case Analysis
For the past two months our sales on copper fitting has almost doubled due to the increasing demand from the market and the competitors¡¦ unsuccessful selling promotion. However, the problem rises from the overwhelming demand. Many back orders are just piled up on the warehouse manager¡¦s desk, and some of the customers lost their patience with us.
What we really need right now is to limit or reduce the abnormal demand from the customers by raising the price of our products, but to gain a reputation from our customers, we should consider completing all the backorders with a original price. In a long term, the solution to solve this inventory shortage still relies on sufficient and on-time supply from our supplies.
The main reason causing this tremendous and unusual high demand from the customer is the losing
market share of our competitors. Also, there is a possibility that some customers have the false expectation about the future price of the......
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Approximate Word Count: 503
Approximate Pages: 3 (250 words per double-spaced page)
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